MediFinder

Project overview

It’s frustrating looking for a doctor when you’re unwell. Especially in the US, it’s tough to find the right doctor, one who fits your symptoms and takes your insurance. MediFinder is a project exploring solutions to ease these difficulties.

project type

Team Project

duration

6 Weeks

role

User Research 50%
User Interview 60%
UX/UI Design 70%
Prototyping 100%
Usability Testing 40%

Tools

Figma, Figjam

Problem

57% of respondents stated “It was difficult to find a doctor who was work well with”

Respondents aged 26 to 34 shared that locating a doctor is challenging due to issues like information reliability, review scarcity and not knowing about their own insurance, despite using diverse methods for search.

How might we simplify the process of finding suitable doctor for all conditions?

main features

Easy search

Few Efforts, Find Doctor

To see doctors based on your desired conditions, simply input the details with a few efforts. Entering your insurance and location once will auto-complete them for convenience.

comparison

Control Visibility for Doctor comparisons

Utilize the ‘Compare’ button for swift side-by-side doctor assessments on one screen. In addition, save the doctors for effortless future reference.

medical record

Easily Handle Health Records

Right after a doctor’s visit, effortlessly log your health. And review all medical records in the ‘ My history’ section.

mobility

Discover Doctors, Manage Records Anywhere

Through the app linked with the account, you can check appointments or health records anytime, anywhere.

project process - roadmap

1. discover/

desk research

Numerous methods to find doctors

There are many ways, such as search on Google, insurance company websites, and platforms to find a doctor.

Why is finding a doctor challenging despite the various methods available?

1. discover/

User interview

Interviewees

Ages

28-56

Insurance

Yes

All interviews were conducted virtually with U.S. residents. The participants comprised 80% aged between 26 and 34, and 20% aged 45 or older, all of whom possessed insurance.

Highlights

“I didn’t know what to do or where to start!”

Keyword 1

Reliable Information

Keyword 2

Efficient Search Process

Keyword 3

Effortless Comparison

Research questionnaire

How often do you search for a new doctor?
How could you find a doctor who accepts your insurance?
When looking for a doctor, what other informations are important other than insurance?
Have you ever felt uncomfortable when finding a doctor for the first time?
Were there any difficulties when revisiting?

1. discover/

survey

Respondents

Ages

18-54

Insurance

Yes

The survey was conducted online among U.S. residents. Participants included 8% aged 18-25, 56% aged 26-34, 24% aged 35-44, and 12% aged 45-54, all of whom possessed insurance.

2. define/

affinity map

Affinity mapping was conducted using cards derived from extracting repeated and impactful opinions obtained through interviews and surveys.

clustering

Obtain Information

Clear information

Want to see all the informations about doctor’s office

New patient acceptance

Want to kow acceptance of new patients prior

Price

Want to know which doctor is more affordable

Sorting by

Difficulty finding a doctor by gender

Insurance related

Want to know what extent my insurance covers

Reviews

Is it up-to-date or reliable reviews?

Favorite

Want to save doctor information for later

Post-visit Issue

Make an appointment

Want easily schedule next visit

Medical record

It is difficult to remember medical records in detail

Prescription history

Track prescription history feature would be nice

Compare doctors

Automation of comparing doctors

Additional Feature

Registration form

Want the feature that help to fill out patient registration form

Translation service

It would be nice to have a translation service

Explanation of benefit

Desire to access Explanation of benefits

Customer Service

Long wait time

The biggest pain point is the lengthy process

Real-time CS

Immediate, human customer service, Not automated resposes

2. define/

Persona & journey map

We crafted representative users embodying the needs of a broader user base. This helped me understand my audience better.

2. define/

moscow prioritization

MUST HAVE

Scheduling

Medical history

Favorite

Compare doctors

Sorting system

Effortless review

Sorting system

SHOULD HAVE

Auto-fill
registration form

Accurate
insurance details

Prescription history

New patient
acceptance

COULD HAVE

Clear information

Reliable reviews

Explanation of benefit

Translation service

WILL NOT HAVE

Real time CS

Long wait time

Price

3. develop/

ia & sketch

Before diving into sketching, we prioritize information architecture in a way that meets user needs and follows user flows.

3. develop/

style guide

As a platform for finding doctors, we’ve crafted a style guide prioritizing reliability and readability.

3. develop/

low-fidelity_wire frame

Each field aids in searching by symptom, location, and insurance information

Shortcut

Search bar

Filter

When the checkbox is clicked, ‘Comparison function’ is activated

Search by map

Search result list of doctors; Simple comparable information such as star rating are displayed

Pictures by doctor; Including the doctor’s face, office setting, and staff pictures

Booking: Displays open slots and select purpose of visit

Filter, search by calendar, search icon

Detail information of the visit

Tabs for viewing by specialty

Display doctor visits chronologically

Tabs display Health record, Prescription history, Immunization record and Past appointment

Save documents related to this visit

Saved doctor list; Horizontal display of information

Concise response selection

4. deliver/

iteration

We iteratively improved our designs using insightful input from senior mentors and virtual usability testing. Notably, we tested usability with 5 users, each completing 3 tasks.

task

Find a doctor that fits your criteria

Save and compare doctor information

Record after visiting

user 1 (♀/32)

“Usually, there’s more information that the picture, but the pictures are so helpful.”

user 2 (♂/32)

“Tracking prescription history is a valuable feature.”

user 3 (♂/30)

“I think being able to manage health records in one place is a very convenient feature.”

user 4 (♀/26)

She mentioned that leaving a review was a lengthy and tiresome process.

user 5 (♀/34)

“I’d like to see phone number or email to contact.”

major inprovement

search page

Highlight ‘Easy Search’ with background contrast

Color contrast guides user to the search field which is the main feature, minimizing eye movement with a single-line arrangement.

Comparison

Emphasize ‘Comparison’ button with color

To indicate the comparison function, add a blue color to the button.

medical record

Made UI adjustments

We’ve enhanced readability by reducing unnecessary colors and increasing the detailed contents screen area.

Post-visit logging

Centralizing information for better focus

Reconfigured to centralize information for quick scanning and easy input. In addition, button height was increased for improved accessibility.

Mobility

Thumb-Friendly, high accessibility zone

To enhance accessibility, we positioned the search field in the thumb zone. However, to improve visibility, we reduced the color of the ‘Popular searches’ icon and increased the contrast between background and search field.

What I’ve learned

Shifting from what I knew to data from research, surveys, and interviews was tough. Analyzing it, I discovered new, interesting facts — breaking old thinking patterns.
By usability testing, I learned about users’ specific requirements and habitual operating methods.
Team project was useful, though I noticed challenges with time and pace adjustments. We balanced tasks through talks, shared tips, found errors together, and learned from strengths. Meetings and joint research helped when stuck. This taught me teamwork and coordination.

Next Step

I plan to build upon the product design opportunity to extend the MVP model. With additional time, I’m enthusiastic about using my expertise to enhance the basic product into a comprehensive and resilient solution.

This includes refining existing features, functionality, and enhancing the overall user experience through iterations.